Welcome to IFL Watches. Your privacy is crucial to us. This Privacy Policy outlines how we, along with our subsidiaries and affiliated companies, gather, use, and share information when you interact with our website or any other digital platforms associated with us.

Your Consent: By using our services, you agree to the terms outlined here regarding your information. If you don't agree with these terms, kindly refrain from using our services.

Updates: Our Privacy Policy might evolve over time. We encourage you to revisit this page periodically to stay informed about how we protect your data.

Data Collection

What Data Do We Collect?

The General Data Protection Regulation (GDPR) defines personal data as any information that can identify a person directly or indirectly. This includes not just obvious details like your name, but also more discrete information like electronic location data and other online identifiers.

Direct Information You Provide: When you engage with us, such as by purchasing, subscribing to our newsletter, reviewing our products, or interacting on social media, we might collect:

• Name
• Email
• Mobile number
• Address
• Transactional and payment information
• Content you submit: This can be in the form of product reviews, posts, or any other information you choose to provide.

Device and Usage Information: When you visit our website, we gather details related to:

• Device and network: Information about the device you're using, your network, and browser type.
• Activity: This includes your actions on our site and the version of the app you might be using.
• Cookies and Tracking: These technologies offer insights that allow us to enhance your experience on our website by understanding site usage patterns and the effectiveness of our emails.

Third-party Information Collection: We also receive data about you from external sources like:

• Advertising networks
• Data analytics providers
• Mailing list providers

This helps us tailor our services better to your needs and interests.

How We Collect Your Data

We gather information about you through various methods:

• Direct Submission: This happens when you complete our registration form or provide personal information in another manner.
• Website Interaction: Your actions and behavior on our website also contribute to the data we collect about you.
• Public Sources: Occasionally, we might acquire information about you from publicly available sources.

How We Use Your Data

Under GDPR, we have to have a lawful reason to use your personal data. We use your information primarily to deliver our products and services, as well as enhance your experience with us. Here's a breakdown:

• Account Management: Create and manage your account.
• Service Delivery: Supply our products and services and improve our site and offerings.
• Communication: Communicate about products, offers, news, and respond to emails or calls.
• Site Enhancement: Debug to fix errors, personalize your site experience, and gauge email effectiveness.
• Legal & Financial Compliance: Meet our obligations and enforce our terms and conditions.
• Specific Tasks:
  • Testimonials
  • Process payments
  • Provide support
  • Admin tasks
  • Manage orders
  • Resolve disputes
• Marketing: If you've opted in or permitted by law, we might contact you with information, news, or offers. Rest assured, we respect your rights and never send spam. You can opt-out anytime.

Note: The ads you see are often based on our data about you or your past interactions with our site.

How We Share Your Data

We sometimes share your information due to our integrated service platform. Here's a closer look:

• Service Providers: We share with vendors and consultants who help us with tasks such as web hosting, delivery, marketing, and legal advice.
• Public Sharing: If you post a review, it becomes public.
• Legal Requirements: We disclose data if required by law or for security and protection reasons.
• Business Transitions: In mergers or acquisitions, your data might be transferred.
• Internal Sharing: Data is exchanged between IFLW, its affiliates, and partners.
• Your Consent: With your permission, we might share specific data.

Additionally, aggregated or non-identifying information might be shared for various purposes.

How We Store Your Data

We prioritize the safety of your data. Here's how:

• Location: Your data is kept within the European Economic Area (EEA), ensuring GDPR compliance.
• Security Measures:
• Encrypting our servers
• Periodically reviewing our storage practices
• Limiting data access to essential personnel
• Third-Party Platforms: We utilize services like Meta, Google, Pinterest, and Google Analytics.
• Retention: Your data remains with us for a period ranging from 90 days to 2 years after account termination, depending on its use. We retain some information longer if legally required. Anonymous or aggregate data might be stored indefinitely.

How We Store Your Data

We prioritize the safety of your data. Here's how:

• Location: Your data is kept within the European Economic Area (EEA), ensuring GDPR compliance.
• Security Measures:
• Encrypting our servers
• Periodically reviewing our storage practices
• Limiting data access to essential personnel
• Third-Party Platforms: We utilize services like Meta, Google, Pinterest, and Google Analytics.
• Retention: Your data remains with us for a period ranging from 90 days to 2 years after account termination, depending on its use. We retain some information longer if legally required. Anonymous or aggregate data might be stored indefinitely.

Marketing and Online Advertising

At IFLW, we're excited to share products and services we think you'll love. Here's how we communicate with you and use your data for marketing:

• Our Communications: We might send information about our offerings tailored for you. While we love to keep you in the loop, we respect your choices:
• Opting In: If you’ve given us the green light for marketing, note that you can change your mind anytime.
• Opting Out: Want to take a step back? No problem. To stop receiving our marketing messages, click unsubscribe at the footer of our mail.
• Online Behavior Tracking:
• We use cookies, device identifiers, and similar tech to observe your online actions on our website and social platforms.
• This helps us create targeted online advertising tailored just for you.
• Partnerships for Tailored Ads:
• We collaborate with third parties like Meta, Google, and Pinterest to bring you customized ads on their platforms.
• These platforms may give you the power to decide the kinds of tailored ads you want to see.

External Websites & Privacy Practices

• Links to Other Websites: Our Service offers links to various external websites not under our purview. It's essential to understand:
• We don't set the privacy policies for these websites.
• Always review their privacy practices before sharing any personal information.
• We don't assume responsibility for third-party content or their privacy guidelines.
• Partnership with Klarna:
• Purpose: We team up with Klarna to bring you flexible payment options. This means sharing some of your personal details (like contact and order info) with Klarna.
• Why: Klarna uses this data to see if you're eligible for their payment methods and to customize them for you.
• Privacy with Klarna: All data shared with Klarna adheres to their privacy notice.
• Legal Obligations:
• Sometimes, due to legal requirements, court orders, or government instructions, we may have to disclose certain personal data. This could potentially include your details in rare instances.

Jurisdiction, Data Protection, and Your Rights

• Where We Operate:
• Location: IFLW has its main office in Sweden. We also have collaborations and service providers in the European Economic Area (EEA), the United States, and other countries.
• Implication: This means that your personal data might be transferred to or accessed in countries that might not have the same data protection standards as your home country.
• Our Commitment: We're dedicated to ensuring your personal data gets the right protection, no matter where it's processed.
• If You're in the EEA:
• Data Protection Outside the EEA: We safeguard transfers of personal data outside the EEA using intercompany agreements. These are founded on Standard Contractual Clauses authorized under EU law.
• Access: You can view these agreements. Contact us for a copy.
• Your Rights in the EEA, UK, or Switzerland:
• Legal Grounds for Processing:
• Contractual Obligations: For example, processing payments or delivering products you've requested.
• Legitimate Interest: Such as improving our products/services, conducting data analysis, and communications.
• Legal Obligations: Like keeping a record of your consents and monitoring opt-out requests.
• Your Consent: For activities like sending you marketing communications. You can withdraw this consent whenever you like.
• Data Retention: We store your personal data as long as it's needed for its initial purpose and other valid business requirements, including meeting legal and regulatory needs.

Updates to Our Privacy Policy

We're committed to being transparent about how we handle your personal data. As our business evolves or as laws change, we might need to update our Privacy Policy. Whenever we make significant changes, we'll ensure they're clearly communicated on our website at iflwatches.com. To stay informed, we recommend checking this page periodically.

Contacting Us

Should you wish to opt out of receiving promotional content from IFL Watches, you can follow the instructions provided in those specific communications. Alternatively, you can reach out to us via email at contact@iflwatches.com. Please be aware that even after opting out, you might still receive non-promotional communications from us, such as updates regarding your account, order details, or other essential business-related information.

For inquiries related to your personal data, data protection, or to update or request access to your account information, you're welcome to get in touch with us. Send your queries using the contact form or directly email us at contact@iflwatches.com.